ILACSD’s  Executive Director and Director of Development and Marketing have just returned from traveling across the country to Orlando. But, this was not a holiday vacation, instead of lounging by the pool…it was too cold for that, they attended dozens of seminars to learn how I Love A Clean San Diego can be even more effective in keeping San Diego clean!
I Love A Clean San Diego received a scholarship to attend the annual Keep America Beautiful conference. Many of you probably don’t know that ILACSD is a Keep America Beautiful affiliate, the only one in San Diego and one of only nine in California. Nationwide, there are almost 600 Keep America Beautiful affiliates, and even a few in Canada. What brings us all together this week is our common goal of keeping our communities litter-free!
The two lucky ILACSD senior staff members packed in many hours of training on all sorts of topics from school gardens to the hidden costs of illegal dumping. We are not only learning from the experts who lead the seminars, but also learning from other Keep America Beautiful affiliates about their successful programs.
As one of the keynote speakers mentioned, “people tend to care more about the cleanliness of their ashtrays than the health of their environment” when discussing what motivates people to litter. Isn’t that awful? Well, let me tell you, this coming year we are going to change that! Through a new outreach campaign, LitteringIsWrong, we’ll be confronting litter issues head-on.  Stay tuned for more updates!

I Love A Clean San Diego staff with Keep America Beautiful CEO Matt McKenna